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Sol Hando's avatar

Admitting this feels like blaming Ukraine and/or Zelensky for the failure, but it also seems incredibly reasonable. It seems like a little bit of deference would have won Ukraine a lot more goodwill from the foreign power most capable of ending the war for Ukraine on the most advantageous terms. I have no doubt that Putin and the Russians pander to Trumps ego, calling his political comeback a masterstroke and just generally making him feel important.

I'm sure Putin just parrots back Trump's ideas while calling them very intelligent, making him feel that Trump has the leverage over Russia and Ukraine, while just doing whatever Russia wants on the ground in the meantime. It costs Russia nothing, weakens support for Ukraine, and generates even more conflict between the right and left in the US (by appealing to Trump, Trump says positive things publicly about Putin, which causes strong backlash from the left, and psychologically pushes Trump & Co. further towards defending their nominally pro-Russian position).

If Zelensky was just willing to call whatever Trump had to say genius, make loose concessions that had no significant practical costs in the long run (The mineral deal is so vague it would be very easy for Ukraine to pull out in 5-10 years *long after* US leverage forced a more favorable ceasefire for Ukraine). The half-trillion dollar deal is at least a 95% exaggeration (that's literally 2.5x Ukraine's GDP), but giving Trump the talking point "We made the greatest of deals with Ukraine. They gave us 500 BILLION dollars worth of resources. That's Billion with a B Folks. Never before has our Country made such a Great Deal. Do you think BIDEN could do that? I don't think so. Only I could do that Folks. And really, I think that Zelensky is a great guy. Smart guy. He respects the US so much. What did you say? Putin? He's a smart guy too, CUNNING. Smart but Cunning. We want to make a deal and end the war, and I think we can make a really great deal. Putin and Zelensky both know we can decide to make a deal. And we're going to make a great deal for the country. etc. etc." would go a very long way.

It's hard to assign blame to Zelensky since his country is being invaded, and taking a hardline emotional position in response to that is understandable, but at the same time you can't call it prudent.

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Francisco J. Bernal's avatar

Interesting piece. It made me think about how much of international reputation comes down not just to actions, but to how you package and sell those actions to the world.

A small example, if you ask people which countries fought alongside the US in the Korean War, Turkey almost always gets a mention, thanks to the legendary status of the Turkish Brigade. But Greece? Almost nobody remembers that Greek troops were there too, fighting under the same UN flag.

The difference isn’t what they did. Greek soldiers fought bravely, especially at Outpost Harry. It is rather how well each country managed the "story" of their involvement. Turkey actively cultivated the image of a fearless ally standing with the West, and it became part of their Cold War identity. Greece, on the other hand, treated its contribution more quietly, overshadowed by its own internal struggles after the Civil War.

The point being: what you do matters, but how you sell your story might matter even more. Something to keep in mind whenever we analyse the optics of leaders, speeches, and even fashion choices like Zelensky’s non-tie.

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